July 2015
Beginner
322 pages
6h 9m
English
Content preview from MOJO: The Mobile Journalism HandbookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 3Mojo Across Platforms and Genres
Ivo Burum
Summary
Technology analysts are estimating more than 1.4 billion smartphones will ship in 2015 and it’s generally accepted that the number of smartphones being used today outnumbers PCs. Mobile is a game changer and for large social and media companies it’s a digital cross-screen bridge. Sixty four percent of adult Americans use Facebook and 30 percent of them go there for news. Sixty two percent of Europeans use the social media giant. Globally more than 50 percent of Facebook users access the site via mobile and current studies show that children using smartphones will engage much more with online sites. Mojo content created on smartphones is key to growing and carrying this audience across ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.