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Moms Mean Business by , Erin Baebler, Lara Galloway

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Chapter 1Who You Are

So you think you want to start a business. Or maybe you already have but it’s not yet as swimmingly successful as you’d hoped. Or maybe it’s successful but you don’t feel the sense of satisfaction you had expected. Whatever the situation, it’s important to be clear about who you are and what you are setting out to do. As you know, things don’t always go the way you imagined they would. That’s why having both a strong foundation and a solid plan is so important. They will help you weather the storms and endure the inevitable setbacks.

There are serial entrepreneurs out there who simply look for viable businesses and a market that will buy their wares so they can make some money. But in all our years of coaching mom entrepreneurs, ...

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