May 2016
Intermediate to advanced
256 pages
6h 26m
English
Content preview from Monetizing Innovation
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Index
A
- A/B tests
- Adobe
- Adoption:
- and freemium pricing
- of InMail
- unrealistic assumptions about
- Alternative metric pricing
- Amazon
- behavioral pricing at
- feature shocks at
- market capitalization for
- pricing strategy of
- Amazon Web Services
- Anchors, price
- Anchoring tactics
- Apple
- customer segmentation at
- image of innovator for
- monetization models at
- price integrity at
- product flops by
- promotions at
- Apple Watch
- Appliances, feature shocks with
- Arch Deluxe
- Ariba
- Ariely, Dan
- Asus
- Auctions
- Audi
- Audi Q7
- Automobile manufacturers. See also specific companies
- holistic product development by
- product innovation by
- Autotrader.com
- Average response trap
B
- B2B2C business, at Swarovski
- B2B settings, see Business-to-business settings
- B2C (business-to-consumer) settings,. See also specific companies
- Barriers to entry, low prices as
- Behavioral pricing
- avoiding monetization failures with
- defined
- Internet start-up company example
- and tipping at Uber
- Behavioral pricing tactics
- anchoring
- compromise effect
- pennies-a-day pricing
- psychological thresholds in
- signaling quality with price
- testing
- upfront costs in
- Benefit statements:
- clear
- in SaaS company example
- segment-specific
- of SmugMug
- in value communications
- Beta-testing, at LinkedIn
- Big-bang approach
- BMW
- BMW 7 Series
- Breakthrough products
- Brevity, of benefits statements
- Budget, for monetization process
- Buffett, Warren
- Build-your-own questions
- Bundles:
- premiums for
- sizes of
- Bundling
- avoiding monetization failures with
- checklist ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.