Monetizing Innovation

Index

A

• A/B tests
• Adobe
• Adoption:
  • and freemium pricing
  • of InMail
  • unrealistic assumptions about
• Alternative metric pricing
• Amazon
  • behavioral pricing at
  • feature shocks at
  • market capitalization for
  • pricing strategy of
• Amazon Web Services
• Anchors, price
• Anchoring tactics
• Apple
  • customer segmentation at
  • image of innovator for
  • monetization models at
  • price integrity at
  • product flops by
  • promotions at
• Apple Watch
• Appliances, feature shocks with
• Arch Deluxe
• Ariba
• Ariely, Dan
• Asus
• Auctions
• Audi
• Audi Q7
• Automobile manufacturers. See also specific companies
  • holistic product development by
  • product innovation by
• Autotrader.com
• Average response trap

B

• B2B2C business, at Swarovski
• B2B settings, see Business-to-business settings
• B2C (business-to-consumer) settings,. See also specific companies
• Barriers to entry, low prices as
• Behavioral pricing
  • avoiding monetization failures with
  • defined
  • Internet start-up company example
  • and tipping at Uber
• Behavioral pricing tactics
  • anchoring
  • compromise effect
  • pennies-a-day pricing
  • psychological thresholds in
  • signaling quality with price
  • testing
  • upfront costs in
• Benefit statements:
  • clear
  • in SaaS company example
  • segment-specific
  • of SmugMug
  • in value communications
• Beta-testing, at LinkedIn
• Big-bang approach
• BMW
• BMW 7 Series
• Breakthrough products
• Brevity, of benefits statements
• Budget, for monetization process
• Buffett, Warren
• Build-your-own questions
• Bundles:
  • premiums for
  • sizes of
• Bundling
  • avoiding monetization failures with
  • checklist ...