Index

A

  • A/B tests
  • Adobe
  • Adoption:
    • and freemium pricing
    • of InMail
    • unrealistic assumptions about
  • Alternative metric pricing
  • Amazon
    • behavioral pricing at
    • feature shocks at
    • market capitalization for
    • pricing strategy of
  • Amazon Web Services
  • Anchors, price
  • Anchoring tactics
  • Apple
    • customer segmentation at
    • image of innovator for
    • monetization models at
    • price integrity at
    • product flops by
    • promotions at
  • Apple Watch
  • Appliances, feature shocks with
  • Arch Deluxe
  • Ariba
  • Ariely, Dan
  • Asus
  • Auctions
  • Audi
  • Audi Q7
  • Automobile manufacturers. See also specific companies
    • holistic product development by
    • product innovation by
  • Autotrader.com
  • Average response trap

B

  • B2B2C business, at Swarovski
  • B2B settings, see Business-to-business settings
  • B2C (business-to-consumer) settings,. See also specific companies
  • Barriers to entry, low prices as
  • Behavioral pricing
    • avoiding monetization failures with
    • defined
    • Internet start-up company example
    • and tipping at Uber
  • Behavioral pricing tactics
    • anchoring
    • compromise effect
    • pennies-a-day pricing
    • psychological thresholds in
    • signaling quality with price
    • testing
    • upfront costs in
  • Benefit statements:
    • clear
    • in SaaS company example
    • segment-specific
    • of SmugMug
    • in value communications
  • Beta-testing, at LinkedIn
  • Big-bang approach
  • BMW
  • BMW 7 Series
  • Breakthrough products
  • Brevity, of benefits statements
  • Budget, for monetization process
  • Buffett, Warren
  • Build-your-own questions
  • Bundles:
    • premiums for
    • sizes of
  • Bundling
    • avoiding monetization failures with
    • checklist ...

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