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Monetizing Your Data by Kathy Williams Chiang, Andrew Roman Wells

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CHAPTER 4Decision Analysis: Architecting Decisions

In their 2012 study, Andrew McAfee and Erik Brynjolfsson found that “companies in the top third of their industry in the use of data-driven decision making were, on average, 5% more productive and 6% more profitable than their competitors.”

In this book we focus on data-driven decisions over process because we believe it is the anchor point that drives actions. If we focus on process alone, we miss what is truly driving a person's ability to act, which is the ability to make a quality decision. This viewpoint is further elaborated on in Brad Power's article, “Drive Performance by Focusing on Routine Decisions,” where he states:

Later in the article he quotes Rob Moon:

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