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THE AMAZON–WHOLE FOODS DEAL MADE EVERY OTHER RETAILER’S PLAN OBSOLETE
by Darrell K. Rigby
When Amazon announced it would acquire Whole Foods Market, Amazon’s stock price rose 2.4% on the news, increasing its market capitalization by $11 billion. At the same time, the price of SuperValu plummeted 14.4%, Kroger dropped 9.2%, and Sprouts fell 6.3%. You could almost hear the three-year plans of every grocer, and nearly every other traditional retailer, grinding through the shredding machines.
Nobody in the industry should be surprised that the future of retailing is moving toward a fusion of digital and physical experiences. However, Amazon’s announcement made the nature and speed of that movement far more challenging. Too many traditional ...
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