Learning goals and objectives are important to the way you'll organize your course. Is this a course running for ten weeks or for a semester in an educational organization? Is this a short training course whereby your learners need to be introduced to new policies and then pass an assessment test? Remember that you need to clearly define your learning goals and objectives and then structure and organize your course to support those goals.
When you're organizing your content, also be sure to identify your participants' learning styles and use the capabilities of Moodle to support the variety of learning styles you come across.
If you keep in mind that knowledge is facilitated by the development of effective instructional strategies, and no single medium can support them all, you will be on your way to creating an effective and efficient learning environment. See the companion Web site for more information on learning styles and templates that can help you identify how your instructional methods may support a variety of learning goals.