Leadership, Goal Setting, and Performance Measurement
Great leaders articulate a shared vision that clearly communicates expected outcomes and inspires the hearts of others.1 Setting clear goals integrates the critical relationship between normative values and instrumental outcomes in achieving an organization’s mission. This chapter identifies the contribution of the goal setting process and the outcomes of goals as important parts of the leader’s role in helping an organization to achieve unprecedented excellence. The importance of creating effective measurement systems to evaluate organizational results is also explained as a means for helping organization members to focus their efforts as they strive to achieve their organization’s ...
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