Just Do It

A letter in the “In My Humble Opinion” column of Fast Company magazine expressed frustration about a company filled with people who refused to try anything new. The writer claimed that she knew exactly how to save the company, but no one above her would let her do it. Seth Godin, Change Agent, responded:

What you’re looking for is an insurance policy that will protect you against retribution if your plan goes awry. What you’re waiting for is someone way up the ladder to tell you that you can launch a product or institute a cost-savings plan. You want their approval to free you from risk. That’s not going to happen.

Just do it. If you wait for approval, it means that you want someone to cover your backside if you fail. People higher ...

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