Preface
To be successful in today’s market, photographers and stylists must come to realize the importance of adaptability and flexibility to satisfy their clients’ photography needs and to keep income flowing. Any time cutbacks occur in corporate advertising budgets, those cutbacks are usually passed along to the photographer and call for creative structuring of photo shoots. Because of budget cuts, more photographers are being asked to photograph “simple” food items without using a food stylist. I have witnessed clients telling photographers their product was easy to photograph and style, and then refusing to provide funds for a food stylist. Those food products have included hamburgers, hot dogs, canned vegetables, and such. As an experienced ...