threeA FIELD GUIDE TODEVELOPERS
THURSDAY, SEPTEMBER 7, 2006
Unfortunately, you can advertise in all the right places, have a fantastic internship program, and interview all you want, but if the great programmers don't want to work for you, they ain't gonna come work for you. So this section will serve as a kind of field guide to developers: what they're looking for, what they like and dislike in a workplace, and what it's going to take to be a top choice for top developers.
Last year I went to a computer science conference at Yale. One of the speakers, a Silicon Valley veteran who had founded or led quite an honor roll of venture-capital funded startups, held up the book Peopleware by Tom DeMarco and Timothy Lister (Dorset House, ...