More Than a Rock, 2nd Edition

2My Audience

Discourse on virtue and they pass by in droves. Whistle and dance the shimmy, and you’ve got an audience.

—Diogenes Laërtius

A marketing maven (which I am not) suggested to me that I give some thought to who my audience is, and to target my writing and images to that audience. Despite such advice, I continue to favor the notion that it is more honest and more rewarding to write and photograph what I believe to be important and useful, which also has the added advantage of defining my audience as the people who also find my work important or useful. However, I am not one to dismiss good advice, by which I am referring not to the advice to target my work to a predetermined audience, but to the advice to think about who my audience ...