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More Than Money by Michael A. Cole

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CHAPTER 6The Story of Wealth Creation: Why It Matters

Every wealth creation event has a story behind it, and it is in those stories we find the seeds that have germinated and blossomed into a family history and culture. The stories mean nothing, however, if they are lost in the mists of time. They must be preserved, revisited, and kept alive through family sharing if they are to inform successive generations.

Storytelling itself is as old as human language. Even today, both ancient and modern cultures pass on knowledge through oral traditions. In the stories told from generation to generation, listeners learn and absorb the history, values, customs, and rituals revered by a society, clan, or family. These factors shape the way in which the group ...

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