8 the sequential composition
designing in time
Every story must have a begining, middle, and end. The visual and sonic experience of images, actions, and sounds over time can allow it to unfold in its natural order of events. On the other hand, the sotry can be told in a different order, according to a completely different timeline.
Similar to musical conductors who choreograph sounds, motion designers orchestrate sequences of events and the manner in which images and type move and change over time, appear and disappear off the screen, and transition from one event into the next in every story.
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