Motion Graphic Design, 2nd Edition

10 animation processes

creating motion

 

 

The human eye has the capacity to assemble slightly different consecutive images that are presented at a fast enough rate and interpret them as one conrinuous movement. This phenomenon, called persistence of vision, provides motion graphic designers with the devices of time, motion, and change to convey their messages and move their audiences.

“The ability to decon-struct a movement and veassemble it a new or convincing way is the animator’s territory. Many artists have realized their visions using animation as a means to externalize their inner thoughts and unique points of view. Animation gives the viewer the opprtunity to gaze at a fro zen moment of thought and to experi ence another person’s rhythms.” ...