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Motion Graphic Design, 3rd Edition

Book Description

Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work.
Bring your work to the next level with a command of concepts that include:
* The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema
* Pictorial design considerations including the relationships between images and type, hierarchy, form and composition
* How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.

New to this edition:
* Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos
* New industry tools and techniques, such as Photoshop's new animation tool
* An updated and enhanced DVD, and much more

The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production.

Table of Contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Table of Contents
  7. Preface
  8. Acknowledgments
  9. Introduction
  10. Foreword
  11. 1 A Brief History of Motion Graphics
    1. Precursors of Animation
    2. Early Cinematic Inventions
    3. Experimental Animation
    4. Chapter Summary
  12. 2 Motion Graphics in Film
    1. An Historical Overview
    2. A Graphic Evolution
    3. Chapter Summary
  13. 3 Motion Graphics in Television
    1. The Origin of Broadcast Design
    2. Network Branding
    3. Commercials
    4. Public Service Announcements
    5. Music Videos
    6. Chapter Summary
  14. 4 Motion Graphics in Interactive Media
    1. The Interactive Environment
    2. Motion over the Web
    3. Motion in Game Design
    4. Motion in Informational Kiosks
    5. Motion in Mobile Touchscreens
    6. Motion in Desktop Applications
    7. Motion in DVD-Video Menus
    8. A Look at Navigation
    9. A Look at Transitions
    10. Chapter Summary
  15. 5 Motion Graphics in Public Spaces
    1. Immersive Environments
    2. Motion in Interior Spaces
    3. Motion in Exhibit Design
    4. Motion in Performance
    5. Motion in Exterior Spaces
    6. Chapter Summary
  16. 6 Motion Literacy
    1. The Language of Motion
    2. Primary (Object) Motion
    3. Secondary (Camera) Motion
    4. Temporal Considerations
    5. Assignments
    6. Chapter Summary
  17. 7 Kinetic Images and Typography
    1. Visual Properties of Images
    2. Graphic Style
    3. Live-Action Images
    4. Typographic Style
    5. Images, Live Action, and Type
    6. Assignments
    7. Chapter Summary
  18. 8 The Pictorial Composition
    1. Space and Composition: An Overview
    2. Principles of Composition
    3. Grid Systems
    4. Breaking Spatial Conventions
    5. Assignments
    6. Chapter Summary
  19. 9 The Sequential Composition
    1. Sequencing: An Overview
    2. Forms of Continuity
    3. Forms of Discontinuity
    4. Montage
    5. Assignments
    6. Chapter Summary
  20. 10 Conceptualization
    1. Assessment
    2. Formulation
    3. Cultivation
    4. Storyboards
    5. Animatics
    6. Chapter Summary
  21. 11 Animation Processes
    1. Frame-by-Frame Animation
    2. Interpolation Animation
    3. Chapter Summary
  22. 12 Motion Graphics Compositing
    1. Compositing: An Overview
    2. Blend Operations
    3. Keying
    4. Alpha Channels
    5. Mattes
    6. Spline Masks
    7. Nesting
    8. Color Correction
    9. Chapter Summary
  23. 13 Motion Graphics Sequencing
    1. Editing: An Overview
    2. Cuts and Transitions
    3. Mobile Framing
    4. Establishing Pace
    5. Establishing Rhythm
    6. Birth, Life, and Death
    7. Introduction and Conclusion
    8. Chapter Summaryg
  24. Index