motion graphics in film

an overview


“The title sequence of a film is like the frame around a painting; it should enhance and comment on what is ‘inside,’ alerting and sensitizing the viewer to the emotional tones, the story ideas, and the visual style which will be found in the work itself.”

Walter Murch

Since the 1950s, when legendary Saul Bass revolutionized the practice of film title design, the movie industry has integrated the language of traditional graphic design with the dynamic visual language of cinema. Motion designers have continued to be leading players in the creation of film titles.



An Historical Overview ...

Get Motion Graphic Design, 3rd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.