book

Motion Graphic Design, 3rd Edition

by Jon Krasner

May 2013

Beginner

448 pages

15h 45m

English

Routledge

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Precursors of AnimationEarly Cinematic InventionsExperimental AnimationChapter Summary
An Historical OverviewA Graphic EvolutionChapter Summary
The Origin of Broadcast DesignNetwork BrandingCommercialsPublic Service AnnouncementsMusic VideosChapter Summary
The Interactive EnvironmentMotion over the WebMotion in Game DesignMotion in Informational KiosksMotion in Mobile TouchscreensMotion in Desktop ApplicationsMotion in DVD-Video MenusA Look at NavigationA Look at TransitionsChapter Summary
Immersive EnvironmentsMotion in Interior SpacesMotion in Exhibit DesignMotion in PerformanceMotion in Exterior SpacesChapter Summary
The Language of MotionPrimary (Object) MotionSecondary (Camera) MotionTemporal ConsiderationsAssignmentsChapter Summary
Visual Properties of ImagesGraphic StyleLive-Action ImagesTypographic StyleImages, Live Action, and TypeAssignmentsChapter Summary
Space and Composition: An OverviewPrinciples of CompositionGrid SystemsBreaking Spatial ConventionsAssignmentsChapter Summary
Sequencing: An OverviewForms of ContinuityForms of DiscontinuityMontageAssignmentsChapter Summary
AssessmentFormulationCultivationStoryboardsAnimaticsChapter Summary
Frame-by-Frame AnimationInterpolation AnimationChapter Summary
Compositing: An OverviewBlend OperationsKeyingAlpha ChannelsMattesSpline MasksNestingColor CorrectionChapter Summary
Editing: An OverviewCuts and TransitionsMobile FramingEstablishing PaceEstablishing RhythmBirth, Life, and DeathIntroduction and ConclusionChapter Summaryg

Content preview from Motion Graphic Design, 3rd Edition

2	motion graphics in film *an overview*

“The title sequence of a film is like the frame around a painting; it should enhance and comment on what is ‘inside,’ alerting and sensitizing the viewer to the emotional tones, the story ideas, and the visual style which will be found in the work itself.”

–Walter Murch

Since the 1950s, when legendary Saul Bass revolutionized the practice of film title design, the movie industry has integrated the language of traditional graphic design with the dynamic visual language of cinema. Motion designers have continued to be leading players in the creation of film titles.