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Motion Graphic Design, 3rd Edition by Jon Krasner

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6

motion literacy

the language of movement

 

“All of a sudden it hit me—if there was such a thing as composing music, there could be such a thing as composing motion. After all, if there are melodic figures, why can't there be figures of motion?”

—Len Lye

As a powerful storytelling device, motion can be choreographed to communicate information, convey emotions, and express pure aesthetic beauty.

Early twentieth-century pioneers of experimental film and animation have proved that even with the most simple mundane shapes and images motion can deliver compelling and meaningful messages. Today, graphic designers regard motion as a fundamental component of their work.

The Language of Motion

Primary (Object) Motion

Secondary (Camera) ...

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