Motion Graphic Design, 3rd Edition

7	kinetic images and typography design considerations

 

“When type meets image, there is automatically a dialogue between them, and each can pull the other in many different directions.”

—Nancy Skolos and Tom Wedell (Type, Image, Message: A Graphic Design Layout Workshop)

The visual power of images, the connotative power of typography, and the union between these elements are the foundations of effective graphic design. These dynamic elements function as a visual language when they are combined on the printed page or in a time-based environment. In contrast to static designs, which can imply or inspire stories, imbuing visual and verbal information with the dimensions of motion and time can tell stories with expression, clarity, and ...