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Motion Graphic Design, 3rd Edition
book

Motion Graphic Design, 3rd Edition

by Jon Krasner
May 2013
Beginner content levelBeginner
448 pages
15h 45m
English
Routledge
Content preview from Motion Graphic Design, 3rd Edition

11

Animation Processes

Creating Motion

 

The ability to deconstruct a movement and reassemble it in a new or convincing way is the animator's territory. Many artists have realized their visions using animation as a means to externalize their inner thoughts and unique points of view. Animation gives the viewer the opportunity to gaze at a frozen moment of thought and to experience another person's rhythms.

—Christine Panushka

The human eye has the capacity to assemble slightly different consecutive images that are presented at a fast enough rate and interpret them as continuous movement. This phenomenon, called persistence of vision, allows motion graphic designers to convey their messages and move their audiences by means of frame-by-frame ...

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Publisher Resources

ISBN: 9780240821139