Chapter 3 Typography for the Screen


You never know what is enough unless you know what is more than enough.

—William Blake

One of the greatest tools a motion graphics designer has to communicate ideas and information is type. Unfortunately, creating effective designs with type has become much harder. Gone are the days when an artist could design with one screen resolution in mind. As we continue to ride the edge of technology, it seems that we are in need of some old-school typographic essentials.

An easy way to keep elements aesthetically pleasing on a screen of any size is to go back to the essentials. The type tools that Adobe offers are ...

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