Chapter 5 Stylizing Footage

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Fashion fades, only style remains the same.

—Coco Chanel

We often find that the footage we’re handed is a bit flat. That’s not to say it’s poorly shot, it’s just usually lit and acquired in a way better suited to narrative storytelling. Rarely is the footage we’re handed specifically shot with the motion graphics artist in mind.

So what can you do with that evenly lit, properly color balanced footage? That’s easy; mix it up. We don’t mean make mistakes; rather, dramatically alter the footage for stylistic purposes. Push the color, change the “film stock,” and add some grit.

Photoshop and After Effects allow you to ...

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