To me, movies and music go hand in hand. When I’m writing a script, one of the first things I do is find the music I’m going to play for the opening sequence.
Creating motion graphics without audio is like cooking food without seasoning—pretty blah. Whether audio is used to inspire creativity in the studio or reinforce an emotion in your composition, it’s an integral part to the creation and evolution of a project. Music crosses the bounds of language into a more guttural form of communication. There’s something about sound that really changes how you think and process information.
In this chapter, ...