Motivation (The Brian Tracy Success Library)

Drive Out Fear

There are many other reasons for demotivation and poor performance, but these are the two main fears that prevent people from extending themselves to do their very best. Successful organizations and managers are those that consciously and deliberately remove these barriers. They make it all right to fail or to make mistakes. They make it clear that nobody gets rejected, dumped on, criticized, or threatened with retaliation for making a mistake. The best managers create an environment where people feel free to be the best they can be.

W. Edwards Deming, the father of total quality management, said that one of his fourteen keys to building a high-performance organization was to “drive out fear.” In the absence of fear, people tend ...