Chapter 1 Let’s Have a Conversation

Early in my career I worked for several large corporations—huge monolithic businesses that employed tens of thousands of people who mostly worked on large projects. Even though my job was secure, I found myself constantly drawn toward small businesses. While we had the safety net of my corporate day job, my wife and I launched a couple of small businesses—one successful and one a painful failure. It wasn’t always fun, and the work was hard, but we loved “doing our own thing” and the feeling that we were creating something of our own. Our small businesses were something we could grow and do with as we wanted, but our businesses were more like hobbies than serious ventures. With a large family and bills to pay, ...

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