Chapter 6 Marketing Your Business
If you are going to sell your business, you will need to find qualified buyers, which means you will need to find a way to effectively market your business. You need to find qualified buyers and then convince them to purchase your business instead of any others they may be considering. You need to understand where to market and how to market your business, and you need to understand the distinction between marketing the products and services of your business and marketing the business itself.
Where Are Buyers for Your Business Going to Be Found?
To begin marketing your business, you will need to identify the market where those buyers will be found. Most small business owners have trouble doing this. It amazes ...