Chapter 12 Writing Your “Book”

Once a small business owner decides it’s time to sell their business and move on, they are all eager to jump right in and start writing their “Book” so they can begin handing out copies as soon as possible. Everyone knows about the Book. It’s where you write the story of your business, put it down on paper, and tell everyone about it. Hold on—don’t send your Book out just yet!

“My cousin Jake says he has someone he could hand that book to today if I had it written now. I could save all that time and expense doing all that other stuff to position my business.”

Ready . . . shoot . . . aim!

Your Book Is a Business Plan and a Marketing Proposal

Your Book should be written as a cross between a business plan and a marketing ...

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