CHAPTER 9

Interweaving the Product Supply Chain with the Digital Supply Chain to Improve Business Performance and Competitiveness

Stefano Righetti, CEO Hyphen-Italia

As a Founder of Hyphen, my experience with digital technology began with providing software solutions for the publishing world. We have evolved to become an international leader in assisting top fashion and luxury brands and retailers through their digital journey.

Digital Transformation is an expression that we see everywhere, but what does it really mean? There are many different points of view on this and the situation is constantly evolving; however, as the name suggests, introducing the digital dimension into any organization does not just mean making changes. It is a major ...

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