CHAPTER 10

Changing How We Think for the Digital Age

Domenico Lepore, Angela Montgomery, and Giovanni Siepe

Everyone doing his best is not the answer. It is first necessary that people know what to do. Drastic changes are required. The first step in the transformation is to learn how to change ... Long-term commitment to new learning and new philosophy is required of any management that seeks transformation. The timid and the fainthearted, and people that expect quick results, are doomed to disappointment.

—W. Edwards Deming

Every single thing that happens in a company, from how strategy is designed to how a widget or a software is made and sold, is the end result of one specific human activity: thinking. In many companies, the thinking that ...

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