CHAPTER 2

Overcoming Organizational Challenges

I am just a child who has never grown up. I still keep asking these “how” and “why” questions. Occasionally, I find an answer.

—Stephen Hawking

Chapter Highlights

Top five reasons why most organizations fail with OKRs

Interactions between OKRs and cultures of safety

The approach to achieving big results

Challenges with strategy execution

How not to use OKRs

Scope of change—how to introduce OKRs

Not so long ago, a large Fintech company approached me to help them grow their customer base by 300 percent over the next two years. This was part of their core strategy to gain more market share and attract investors.

They decided to use OKRs to execute their ambitious strategy. The executive ...

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