Measures, Metrics, and Indicators

We find no sense in talking about something unless we specify how we measure it; a definition by the method of measuring a quantity is the one sure way of avoiding talking nonsense.

—Sir Hermann Bondi, Mathematician and Cosmologist

Chapter Highlights

Measures—quantitative data and calculable information

Indicators—tell us if we are making progress toward the Objective

Lead and lag measures—what is the difference?

How clear and deliberate KRs will inspire changes in behavior (tricky, but possible)

Three steps to crafting good measures for KRs: methodology, defining, and formula

“We have Objectives that cannot be measured.” This is probably the problem I hear most often by leaders in my ...

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