To achieve a goal you have never achieved before, you must start doing things you have never done before.

—Jim Stuart

So, you have recently heard about this new management goal-setting methodology called OKRs and you are really eager to implement it within your organization. If Google and all of the other big tech giants are using it, then it must be good, right? So, what do you do next? As with any other management technique, you pore over all of the books, TED talks, podcasts, and blog articles you can get your hands on. How hard can it be to implement such a simple tool?

What is often not explained, is that to work with OKRs successfully you need to think deeply about your business: How is your company or organization unique ...

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