Chapter 6

Sensation, Perception, Conception, Attribution, and Attitude

When conceptual thoughts, perceptual judgments, and sensational attitudes form in our expressive behaviors, the natural instincts are at work in the same way a group of musicians plays a piece of music without a lesson.

Chapter Objectives

When you have read this chapter you should be able to:

  • describe sensation, perception, conception, attribution, and attitude as the basic foundation for an individual’s behavior,

  • describe the physical and metaphysical characteristics of an individual,

  • present seven major components of multiple intelligence,

  • note the nature of individual differences in organizations,

  • discuss basic differences among conceptual and perceptual behavior, and ...

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