Key Terms

Algorithm

Analog

Animation

Audio

Automation

Batch Processing

Blog

Broadcasting

Communication

Content Sharing

Convergence

Designated Market Area (DMA)

Digital

Graphics

Hashtag

Hypertext

Linear

Mass Audience

Mass Media

Medium/Media

Microblogging

Multimedia

Narrowcasting

New Media

Nonlinear

Numerical Representation

Old Media

Paradigm Shift

Social Bookmarking

Social Media

Structural Modularity

Tag

Text

User-Generated Content

Video

Vlog

World Wide Web (WWW)

We become what we behold. We shape our tools and then our tools shape us.

—Marshall McLuhan, communication theorist

The digital revolution is far more significant than the invention of writing or even of printing.

—Douglas Engelbart, inventor ...

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