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Multimedia Foundations by Vic Costello

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CHAPTER 1

Understanding Multimedia

We become what we behold. We shape our tools and then our tools shape us.

—Marshall McLuhan, Communication Theorist

The digital revolution is far more significant than the invention of writing or even of printing.

—Douglas Engelbart, Inventor of the Computer Mouse

Chapter Highlights

This chapter examines:

image  Multimedia as an extension of traditional media industries and practices

image  The five elements of a multimedia experience

  Three characteristics of old media

  The new media paradigm shift

  Five principles of ...

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