Multimodality

15Webpages and dynamic visualisations

The study of webpages is, of course, well established in areas ranging from students’ theses to professional consumer research (e.g.,Nielsen and Loranger 2006). Webpages are one of the most obvious manifestations of the growth of multimodal communication and the co-deployment of information in any form that the depicting medium can support, which is a very broad spectrum indeed. There has consequently begun to be a steady stream of theoretical treatments and practical proposals for how to go about analysing webpages from a multimodal perspective (cf. Djonov and Knox 2014). From the perspective of what we have learned so far about multimodality and methods, however, the position of webpages can often be seen ...