In this chapter, we discuss the need for new empirical research on the growth and development strategy of multinational corporation (MNC) subsidiaries in China. We explain the purpose of the new research reported in this book.
growth and development strategy
MNCs in China
Need for this study
Multinational corporations heavily influence the strategy of their overseas subsidiaries. Several studies have investigated the relationship between MNC overseas subsidiaries and their parent companies (Bartlett and Ghosha, 1986; Jarillo and Martinez, 1990; Prahalad and Doz, 1987; Taggart, 1996; Gupta and Govindarajan, 1991; Birkinshaw and Morrison, 1995). A common element of these ...