In this chapter, we discuss the need for new empirical research on the growth and development strategy of multinational corporation (MNC) subsidiaries in China. We explain the purpose of the new research reported in this book.

Key words

MNC subsidiaries

growth and development strategy

empirical research

MNCs in China

Need for this study

Multinational corporations heavily influence the strategy of their overseas subsidiaries. Several studies have investigated the relationship between MNC overseas subsidiaries and their parent companies (Bartlett and Ghosha, 1986; Jarillo and Martinez, 1990; Prahalad and Doz, 1987; Taggart, 1996; Gupta and Govindarajan, 1991; Birkinshaw and Morrison, 1995). A common element of these ...

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