Corporate and functional strategies
Abstract:
In this chapter, we investigate corporate and functional strategies of MNC subsidiaries in China, including relationships with the parent company and with other subsidiaries, integration and localisation, M&A and alliance strategy, financial strategy, marketing strategy, knowledge transfer strategy, human resources strategy, R&D strategy and strategic blunders. The findings and analysis are summarised in a table.
Key words
Corporate
functional
strategy
relationship
parent company
subsidiaries
integration
localisation
M&A
alliance
financial strategy
marketing strategy
knowledge transfer strategy
human resources strategy
R&D strategy
strategic blunders
Hypotheses
Hypothesis 1: relationships ...
Get Multinational Corporation Subsidiaries in China now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
