About the Author

Rajan Narayan holds a degree in Electrical and Electronics engineering from the prestigious Manipal Institute of Technology—one of India’s designated Institutes of Eminence and subsequently did his MBA from Mumbai University. With over 25 years of experience in the field of marketing communications, Rajan has worked in some of the world’s best communication groups, rising up their ranks rapidly. He has helped build brands across diverse categories, in India and globally. A certified Master’s in Digital Marketing, Rajan has provided strategic advice to start-ups on digital transformation, distribution strategies, new product launches, entering new markets, rural marketing, consumer research, media planning, web, digital and social ...

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