Overview
• Key concepts of brand management.
• Defining a brand and examining the different kinds of brands.
• Understanding how consumers interact and decode brands.
• The importance of branding in business.
• Why the principles of branding apply to all kinds of businesses, including business-to-business marketing.
• How building strong brands is beneficial to companies.
• How brand value increases company valuation.
• Examples of companies that have benefited from creating brands.
• Developing brand strategy: Framework and process.
• Introduction to AI, popular misconceptions and the reasons for the rise of AI in recent times.
• Applications areas of AI.
• Advantages of AI.
• How AI benefits us.
• Why AI is here to stay.
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