Overview
The previous chapter presented the case for brand building, outlined the process for developing a brand strategy and examined the increasing importance of AI. This chapter underlines the impact that brands have in the lives of their consumers and the resultant effect on its valuations. It details the process of creating a robust brand architecture.
• Conducting a brand workshop: the complete process.
• Brand Strategy Document, a must for ensuring the successful implementation of the brand strategy.
• Setting brand objectives using the Consumer Purchase Journey.
According to the BrandZ Top 100 Most Valuable Global Brands 2020 ranking, Amazon, the U.S.-based e-commerce giant is the world’s most ...
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