Overview
Previous chapters have underscored the importance of brand building and presented the process for developing a sound brand strategy. This chapter examines the rise of AI and how it has permeated many areas of modern living.
• Instances of humans directly talking to machines.
• Computing power: The reason for the rise of AI in recent times.
• Understanding the context: when machines made the leap.
• Definition of AI and ML.
• How AI learns today.
• The opportunity that AI provides for young brands.
• What AI can and what it can’t do for brands.
• How AI improves efficiencies.
• Why AI will become all-pervasive in the future.
• The requirements for AI to succeed.
• Shortcomings of AI.
• Supervised and Unsupervised learning. ...
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