Overview
The earlier chapters presented how building a strong brand strategy enhances business value and how by using AI, brands can explore newer routes for creating value. While they enumerated the growing popularity of AI, this chapter throws in a word of caution to ensure that the power of AI is not misconstrued.
• When, where and under what circumstances will AI not be effective.
• What to be cautious about when using AI.
• AI and artificial neural networks.
• Illustrative examples.
• How AI enhances human productivity.
• Difference between AI and software programs of the past.
• How companies perceive AI.
• AI adoption plans in companies.
• The culture barrier to adoption of AI.
• How AI helped in the pandemic.
• AI and the ethical ...
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