A detailed and thorough brand strategy can be developed by deploying the tools outlined in the previous chapters. This chapter will explore the role of AI in creative development.

An understanding of what is creativity.

Applied creativity: Fertile ground for AI.

The basic creative requirements for a brand.

AI and brand nomenclature.

Brand identity and AI.

Developing websites using AI.

Communication development using online AI tools.

AI that develops creatives from textual inputs.


AI and Creativity

The composer Aiva’s music album, “Genesis” is protected by copyright laws under France and Luxembourg’s author rights society. Why this is unique? Because Aiva is an AI program. Aiva stands for Artificial Intelligence ...

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