Overview
Having detailed out the process of understanding and communicating with your customers in the previous chapters, this chapter covers aspects of customer engagement where AI can be put to use.
• Why customers matter to entrepreneurs.
• Efficient processes alone do not create customer engagement.
• The difficulty in managing customers in a connected world divided by time zones.
• Using AI-enabled chatbots as a first line of communication.
• Using predictive AI for better consumer engagement.
• Personalization through AI to create customer delight.
• The role of AI-driven Customer Data Platforms (CDPs) in managing complex sets of customer relationship.
• Optimizing opportunities using AI-enabled CDPs.
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