With an understanding of how AI can play a critical role in knowing, communicating and engaging with the customer gleaned from the earlier chapters, this chapter extends the ambit for brands by exploring how AI can enable a unique brand experience for the consumer.
• How AI enables brands differentiate between consumer needs and desires.
• How AI is rewriting the traditional laws of marketing.
• Why AI is the best friend of ideas.
• What makes AI the common factor among the best customer experiences globally.
• How to create a unique customer experience for your brand using AI.
Starbucks isn’t among the world’s favorite brands without a good reason. The brand is always ...