CHAPTER 9

Overview

With an understanding of how AI can play a critical role in knowing, communicating and engaging with the customer gleaned from the earlier chapters, this chapter extends the ambit for brands by exploring how AI can enable a unique brand experience for the consumer.

How AI enables brands differentiate between consumer needs and desires.

How AI is rewriting the traditional laws of marketing.

Why AI is the best friend of ideas.

What makes AI the common factor among the best customer experiences globally.

How to create a unique customer experience for your brand using AI.

 

Improving the Customer’s Brand Experience Using AI

Starbucks isn’t among the world’s favorite brands without a good reason. The brand is always ...

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