Overview
The previous chapters provide brands with a roadmap on creating brand value using AI. This chapter will enable brands evaluate whether they need to adopt AI in brand building.
• The need for enterprises to be judicious for resources.
• A structured approach to evaluation.
• The importance of timing in business success.
• The need for evaluation of AI.
• What is success and failure in business.
• How to evaluate the requirement for AI.
• The SWOT (Strength, Weakness, Opportunity, and Threat) analysis for AI.
• The importance of staying ahead of the technology curve.
• Criticality for having a backup plan.
• A model for evaluating AI.
According to a 2019 study by Gartner, the biggest obstacles to implementing ...
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