Overview
This chapter explores the possibilities of what the future holds for brands and AI.
• AI’s ability to replicating an individual’s style online.
• Creation of the virtual you.
• Multitasking takes on a new meaning.
• Your consciousness lives on forever, online.
• The ability to bring characters and dead people alive online.
• The significance of brands speaking for themselves.
• The negative fallouts.
• The need for clarity and transparency in information gathering.
• Likely scenarios.
• The proliferation of data and leaps in technology.
• The advantages to humankind.
• How brands can benefit in this environment.
• The need to embrace change.
Microsoft has recently filed a patent for an AI chatbot that ...
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