Overview
For those whose interest in adopting AI practices has been stirred, this chapter presents the steps on how to start the process of using AI to create brand value.
• Understanding the basic criteria for adoption of AI.
• Developing the brand creative idea.
• The need for conducting a data audit.
• Criteria for creating the AI algorithm.
• When to use available tools.
• Barriers to adopting AI.
• Powering ahead.
Luxury brands are loath to go online or use AI. They deeply believe that nothing can match the personalized experience and pampering that their brick-and-mortar store provide and are convinced that sales and conversions happen only in the controlled environment of their physical stores. Burberry ...
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