April 2014
Beginner to intermediate
272 pages
5h 40m
English
book
Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
by Natasha Hritzuk, Kelly Jones
Content preview from Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
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Chapter 1The Seven Things You Need to Know to Reach Your Customers across Televisions, Computers, Tablets, and Mobile Phones
It’s Monday morning, and an average American consumer—let’s call her Stacy—wakes up to her alarm on her mobile phone. She checks her calendar in bed, then showers after turning on her favorite morning televsion program. While she jams a piece of bread in the toaster and wakes up her kids, she checks her mobile weather app and replies to a few e-mails. Then, while her husband gets the kids ready for school, she’s off and running—out of the house and into her car.
On her commute, she takes a conference call on her mobile phone and uses an app to find which gas station has the cheapest gas near her office. At work, she alternates between her mobile and laptop, often taking a few minutes to browse her favorite shopping sites and check her children’s school website. She runs by the grocery store in the evening, using a coupon on her phone when she checks out at the register. Once home, she grabs a recipe from her tablet, watches a video her friend sent her, and plays a quick game on her Xbox with her kids before dinner. After they go to bed, she relaxes with her tablet in front of the television with her husband and gets a little work done on her laptop. In short, she’s online, she’s mobile, and she’s moving between multiple screens. And that’s just Monday.
Now, let’s look at a typical marketer. We’ll call her Jen. Jen runs a small clothing boutique focusing ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.