Chapter 14
How synesthesia may lead to enhanced memory
Radhika S. Gosavi, and Edward M. Hubbard
Department of Educational Psychology, University of Wisconsin–Madison, Madison, WI, United States
Abstract
In grapheme-color synesthesia, synesthetes reliably and automatically experience specific colors when viewing black-and-white graphemes. In this chapter, we review the impact of synesthesia on memory. Over 50 years of research has demonstrated that synesthetes have better long-term memory than nonsynesthetes. However, little is known about how synesthesia impacts earlier stages of memory. We explored whether the synesthetic advantage in long-term memory arises from advantages at earlier memory stages by testing the impact of grapheme-color ...
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